MSc Management of Innovation in the Digital Economy

The MSc in Management of Innovation in the Digital Economy  puts emphasis on training future executives and consultants to design innovative strategies, market innovations, analyse industries and apply this approach to the digital economy.

• Manage the entire innovation process : (1) analyze industries, markets and public policies, (2) design innovative strategies and offers (business model, business plan, service design), and (3) market innovations.
• Leverage different types of data and information with strong analytical capabilities
• Apply an innovation approach to the digital economy , whether in the Information and Communication Technologies industry or in the context of the digital transformation of any company.

FIRST YEAR

1st semester: Core Courses in Business Management 

• Accounting and Finance
• Personal Development and Communication Skills (part I)
• Principles of Marketing Management
• Managerial Economics 
• Strategic Management 
• International Business Law 
• Operations Management 
• Human Resources Management 
• Management of Information Systems
• Business Ethics
• French as a Foreign Language

2nd semester: Specialised management topics

• Fundamentals of statistics
• Business Plan Challenge
• Finance Analytics
• Relational Databases
• Research methodology
• Personal Development and Communication Skills (Part II)
• Data Analysis and Big Data
• French as a Foreign Language

SECOND YEAR

3rd semester: Specialisations Courses in Management of Innovation in the Digital Economy 

• Fundamentals of digital marketing
• Market Research and Innovation
• Sectoral analysis and innovation
• Innovation strategies in the digital economy
• Creativity and design thinking
• Business modelling and service design
• Theories of competitive advantage 
• Current issues in the Digital Economy
• Business Analytics and tools 

4th semester: Internship or Master’s thesis