Bachelor of Business Administration in Digital Marketing Communications Program By Abu Dhabi University |Top Universities

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

At Abu Dhabi University, we deliver our Bachelor of Business Administration in Digital Marketing Communications program for working individuals through schedules designed specifically for you, the busy career professional (Only at Abu Dhabi Campus).
Digital technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills to give their companies a leading edge.
This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today’s digital marketing environment.
You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness.
Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment.
Our program was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant.

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

At Abu Dhabi University, we deliver our Bachelor of Business Administration in Digital Marketing Communications program for working individuals through schedules designed specifically for you, the busy career professional (Only at Abu Dhabi Campus).
Digital technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills to give their companies a leading edge.
This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today’s digital marketing environment.
You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness.
Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment.
Our program was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant.

Admission requirements

Undergraduate

36+
154+
24+
5+
61+
Foreign curriculum or curriculum which does not follow the UAE curriculum are required to submit an Equivalency Letter issued by the UAE Ministry of Education. All students apply for College of Business are required to pass in a personal interview set by the College of Business.
4 Years
Jan
Feb

Tuition fee and scholarships

Domestic Students

40,915 USD
-

International Students

40,915 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

Abu Dhabi University offers a range of undergraduate courses ranging from communications, business administration, science, computer engineering, industrial engineering, architecture, law, medicine and more.

 

They have attained ABET accreditation for six of their engineering programmes since July 2014, and AACSB accreditation in March 2015 and more recently, EQUIS accreditation for all programmes in the College of Business Administration. At a course level, the College of Engineering’s Bachelor of Architecture has received Part 1 validation from the Royal Institute of British Architects (RIBA). The College of Health Sciences has earned accreditation from the Agency for Public Health Education Accreditation (APHEA).

 

Tuition is based on the college and/or department classification as opposed to the course classification or level. There are other fees on top of course fees. A tuition schedule is published prior to the start of each academic year. Find out more information on each course page , including downloadable brochures. Internationalundergraduate tuition fees are listed on their website.  

 

Abu Dhabi University is dedicated to empowering outstanding students and offers a variety of scholarships . They work to provide equal opportunities for students interested in pursuing higher education regardless of their financial situation.

 

Candidates can apply on campus or online, note there is an application fee and application deadlines apply. See their application page for the latest information.

 

International students can apply online and will also need to provide extra documentation. Details for international undergraduate applications are on their website. Fees will apply on top of tuition to cover student health insurance, maintenance deposit and registration fee.

 

Abu Dhabi University offers postgraduate courses ranging from education, business administration, management, science, engineering, technology, law and more.

 

Tuition is based on the college and/or department classification as opposed to the course classification or level. There are other fees on top of course fees. A tuition schedule is published prior to the start of each academic year. Find out more information on each course page , including downloadable brochures. International postgraduate tuition fees are listed on their website. 

 

Abu Dhabi University is dedicated to empowering outstanding students and offers a variety of scholarships . They work to provide equal opportunities for students interested in pursuing higher education regardless of their financial situation.

 

Candidates can apply on campus or online, note there is an application fee and application deadlines apply. See their application page for the latest information.

 

International students can apply online and will also need to provide extra documentation. Details for international postgraduate applications are on their website. Fees will apply on top of tuition to cover student health insurance, maintenance deposit and registration fee.

Undergrad programs