Digital Marketing and Data Analytics BSc (Hons) 36 months Undergraduate Program By York St John University |Top Universities

Digital Marketing and Data Analytics BSc (Hons)

Program Duration

36 monthsProgram duration

Tuitionfee

38,250 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

The digital revolution changed what marketing looks like. A sizeable portion of marketing is now done online or on mobile and handheld devices. The course will provide you with a broad understanding of digital marketing, focusing on understanding, evaluating and developing digital marketing strategy and tactics. Modules will focus on how different digital marketing tools and channels can be used to market products and services. You will learn about business intelligence, consumer behaviour, branding, customer relationships and digital consumer trends, integrated digital marketing communications, web design and analytics and social media marketing and analytics. The degree will enable you to think analytically, strategically and ethically through a series of modules around data analytics and how it's reshaping business concepts, managerial decision making and marketing.

Program overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

The digital revolution changed what marketing looks like. A sizeable portion of marketing is now done online or on mobile and handheld devices. The course will provide you with a broad understanding of digital marketing, focusing on understanding, evaluating and developing digital marketing strategy and tactics. Modules will focus on how different digital marketing tools and channels can be used to market products and services. You will learn about business intelligence, consumer behaviour, branding, customer relationships and digital consumer trends, integrated digital marketing communications, web design and analytics and social media marketing and analytics. The degree will enable you to think analytically, strategically and ethically through a series of modules around data analytics and how it's reshaping business concepts, managerial decision making and marketing.

Admission requirements

75+
6+
96+
3 Years
Jan-2000

Tuition fee and scholarships

Domestic Students

27,750 GBP
-

International Students

38,250 GBP
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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