BA (Hons) Graphic Communication Design

The Graphic Communication Design Programme provides a community of conceptual and creative thinkers and makers who share a commitment to exploring the vast and ever-expanding field of graphic design.

Our industry is led by technological transformation and driven by emerging modes of communication. BA Graphic Communication Design at Central Saint Martins will provide you with a solid grounding in the discipline's core practices, contexts and applications, while also encouraging you to test and stretch its boundaries.

Through graphic design, we bring a diverse range of perspectives and approaches to engage actively with the ways the world is changing. As a community, we continuously remix and redefine the future of our discipline and how it interacts with environmental, cultural and social complexities. We have embedded teaching and learning practices that actively encourage you to bring your own way of working, your own way of thinking and your own practice-based interests to the table.

In fact, we see the course as a space for us – a community of students, tutors and practitioners – to explore and interrogate Graphic Communication Design together.

The structure of the course enables mobility across Platforms and GCD Practices that correspond to areas of contemporary graphic design practice. The choices you make and the work you produce will give focus to the intentions, contexts and values unique to your practice. This flexible journey through the course is devised to support three types of practitioner:

• The inter-disciplinary designer or polymath who wants to stay broad-based
• The hybrid designer who works across a targeted combination of areas
• The specialist who has more specific discipline focus

We are committed to developing ethical graphic communication design practices. To achieve this, we are working to embed UAL's Principles for Climate, Social and Racial Justice into the course.