BA (Hons) Fashion Communication: Image and Promotion

BA Fashion Communication is for students who are interested in the diverse and ever-expanding field of fashion media. The fashion industry requires quality content in the form of words and image and expertise in fashion history. This course will nurture you to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future.

BA Fashion Communication offers three pathways: Image and Promotion; Histories and Theories; and Journalism. All pathways have the communication of fashion at their core. Each offers a unique combination of fashion awareness, communication, historical and theoretical studies. The Image and Promotion pathway focuses on how fashion can be communicated and promoted through different media. The curriculum includes graphics, branding, styling, film, photography and digital platforms.

BA Fashion Communication is taught alongside BA Fashion Design. This offers you, as communicators, first-hand insight into fashion design in the making. During your time on the course, you will work closely with peers on both courses. This allows you to instigate and nurture professional relationships which will inform your future industry networks. All aspects of the course relate to current professional and critical practice in the fashion industries. Some projects are client-led or may include participation in live competitions. The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world. The nature of this work will give you valuable insight into your future role in the industry.

This course aims to equip you with in-depth knowledge of your chosen field as well as a wider breadth of the industry. Alongside your specialism, you will learn about the social, economic and cultural factors which impact on the professional realm in which you will work. From photographers, stylists, art directors, fashion show producers, film-makers and casting agents to digital creatives, writers, journalists, archivists and theorists, BA Fashion Communication will support your development as confident, adaptable fashion communication specialists.

We are committed to developing ethical fashion communication practices. To achieve this, we are working to embed UAL's Principles for Climate, Social and Racial Justice into the course.