MADEM - Master in Arts and Design Management Postgraduate Program By LUM School of Management |Top Universities
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MADEM - Master in Arts and Design Management

Location

LUM School of Management, Casamassima, Italy
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Application Deadline

31 Oct, 2024Application Deadline

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

MD

Study Level

Masters

Study Mode

Blended

Premise

Culture and creativity will have an increasingly important role in Italian economy and its labour market. That is why it is necessary to train professionals capable of managing and developing with a sustainable and innovative approach enterprises working in the creative and cultural industry.

 

In this context, University Master in Arts & Design Management offers a path of advanced training aimed at training professionals able to manage cultural enterprises’ growth, able to practice principles and tools of design, and able to build innovative partnerships between the world of art and design and traditional industrial environments.

 

The University Master in Arts & Design Management (MADEM) is a  national program  of advanced training for  graduates  and for professionals working or willing to work for organizations of the artistic, creative and cultural fields (e.g. museums, theaters, festivals, foundations, profit and non-profit enterprises and organizations, public bodies).

 

The University Master’s aim is to develop technical and specialized knowledge and skills, leadership and soft skills for people willing to have roles of higher responsibility or to work as a consultant or entrepreneur in art, culture and creativity, being also interested in developing collaborations and interactions between these fields and traditional business in a logic of enhancing innovation and stimulating new entrepreneurship.

 

In this context, the aim of the Master is to analyze and develop – in a multidisciplinary, specialized and integrated dialogue – models, techniques, approaches and business-oriented managing tools, and also guidelines for adoption; all of this in order to support innovation in “arts organizations” and to create and develop collaborations of creativity, arts and culture with the business world, so to answer to the increasing needs for training and know-how that public administrations, enterprises, managers and professionals working or willing to work in these fields show nowadays.

To ensure high-quality training in the field of Design, LUM School of Management has strengthened its partnership with Superstudio Academy, the educational division of Superstudio Group, a successful organization that produces high-level events and launched the phenomenon of Design Districts in Milan. This collaboration aims to develop a theoretical and practical module coordinated by Gisella Borioli, Founder, CEO, and Creative and Communication Director of Superstudio Group and Superdesign Show. The module features contributions from Superstudio manager, the internal team, collaborators, and “visiting professors” with extensive expertise in events, fashion, design, art, and communication of International prestige.

Students focus on the realization of the “Superdesign Show” project, an annual museum-like design exhibition. This multitasking, multicultural, digital, open-minded format allows them to engage directly with the demands of the working world, acquiring cultural, technical and technological skills. The module includes “Experience Days”: during the Milan Design Week, students participate in key roles at the event having the opportunity to immerse themselves in the reality of the Superdesign Show through a voluntary work experience.

Particular attention shall be given to the improvement in the use of tangible and intellectual capital, to the improvement in the process of learning and teaching specialized and general know-how, to the identification and management of elements useful for growth and innovation and personal and professional growth of human resources, to marketing and guidelines for the market, project and economic resources management; importance will be also given to the role and impact of digitalization, the opportunities for funding and fundraising in order to improve organization and the impacts of arts organization at a socio-cultural, occupational, territorial level.

 

Students will follow educational paths to:

  • develop specialized-technical knowledge with an economic management approach in culture and arts;
  • create and manage partnerships and collaborations between art, culture, design and creativity, and traditional and new business;
  • develop and use methods and techniques in order to support innovation skills of enterprises and organizations;
  • develop guidelines supporting professionals and entrepreneurs (or wannabe entrepreneurs) in the definition and practice of managerial strategies and actions for their organization, with a particular attention to innovation and service quality improvement;
  • identify where to take action in order to support and encourage innovation in actions and behaviors.

Program overview

Main Subject

Business and Management Studies

Degree

MD

Study Level

Masters

Study Mode

Blended

Premise

Culture and creativity will have an increasingly important role in Italian economy and its labour market. That is why it is necessary to train professionals capable of managing and developing with a sustainable and innovative approach enterprises working in the creative and cultural industry.

 

In this context, University Master in Arts & Design Management offers a path of advanced training aimed at training professionals able to manage cultural enterprises’ growth, able to practice principles and tools of design, and able to build innovative partnerships between the world of art and design and traditional industrial environments.

 

The University Master in Arts & Design Management (MADEM) is a  national program  of advanced training for  graduates  and for professionals working or willing to work for organizations of the artistic, creative and cultural fields (e.g. museums, theaters, festivals, foundations, profit and non-profit enterprises and organizations, public bodies).

 

The University Master’s aim is to develop technical and specialized knowledge and skills, leadership and soft skills for people willing to have roles of higher responsibility or to work as a consultant or entrepreneur in art, culture and creativity, being also interested in developing collaborations and interactions between these fields and traditional business in a logic of enhancing innovation and stimulating new entrepreneurship.

 

In this context, the aim of the Master is to analyze and develop – in a multidisciplinary, specialized and integrated dialogue – models, techniques, approaches and business-oriented managing tools, and also guidelines for adoption; all of this in order to support innovation in “arts organizations” and to create and develop collaborations of creativity, arts and culture with the business world, so to answer to the increasing needs for training and know-how that public administrations, enterprises, managers and professionals working or willing to work in these fields show nowadays.

To ensure high-quality training in the field of Design, LUM School of Management has strengthened its partnership with Superstudio Academy, the educational division of Superstudio Group, a successful organization that produces high-level events and launched the phenomenon of Design Districts in Milan. This collaboration aims to develop a theoretical and practical module coordinated by Gisella Borioli, Founder, CEO, and Creative and Communication Director of Superstudio Group and Superdesign Show. The module features contributions from Superstudio manager, the internal team, collaborators, and “visiting professors” with extensive expertise in events, fashion, design, art, and communication of International prestige.

Students focus on the realization of the “Superdesign Show” project, an annual museum-like design exhibition. This multitasking, multicultural, digital, open-minded format allows them to engage directly with the demands of the working world, acquiring cultural, technical and technological skills. The module includes “Experience Days”: during the Milan Design Week, students participate in key roles at the event having the opportunity to immerse themselves in the reality of the Superdesign Show through a voluntary work experience.

Particular attention shall be given to the improvement in the use of tangible and intellectual capital, to the improvement in the process of learning and teaching specialized and general know-how, to the identification and management of elements useful for growth and innovation and personal and professional growth of human resources, to marketing and guidelines for the market, project and economic resources management; importance will be also given to the role and impact of digitalization, the opportunities for funding and fundraising in order to improve organization and the impacts of arts organization at a socio-cultural, occupational, territorial level.

 

Students will follow educational paths to:

  • develop specialized-technical knowledge with an economic management approach in culture and arts;
  • create and manage partnerships and collaborations between art, culture, design and creativity, and traditional and new business;
  • develop and use methods and techniques in order to support innovation skills of enterprises and organizations;
  • develop guidelines supporting professionals and entrepreneurs (or wannabe entrepreneurs) in the definition and practice of managerial strategies and actions for their organization, with a particular attention to innovation and service quality improvement;
  • identify where to take action in order to support and encourage innovation in actions and behaviors.

Admission requirements

31 Oct 2024

Tuition fee and scholarships

Domestic Students

1,200 EUR
-

International Students

-
-

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LUM School of Management’s goals include: guiding young professionals in business innovation processes, supporting managers in developing their organizations, simplify the entry of young graduates into the job market, promoting corporate responsibility to foster the governance and sustainable development of our territories and communities. These goals are fundamental in this difficult moment, in which all of us must be aware and coherent. We must be aware of the fact that this is not just an economic crisis. If it was, maybe we would already went past it. This is a crisis of identity and values, of politics and policies, of society and culture for all Western countries. We are dealing with four crisis, and the economic one would be the easiest one, without the other three.  With this assumption in mind, we must abandon the technical culture, which deluded us by telling us that with the technique, perhaps the financial one, it would have been possible to create a modern cornucopia capable of satisfying any need, and which instead only led to an individualistic and anti-egalitarian model of society. The exact opposite of humanist culture, which has always been the basis of the great though difficult changes in Europe, and which today we must recover in its essence in order to be able to recompose and direct diversity towards a common good that must be declared, but above all must be realized.

We must therefore rethink the framework of our values and culture, and ideas such as social cohesion, community belonging, shared identity, system governance, sustainable development of communities and territories, collaboration between public and private will ignite cultural and operational challenges for decision-makers and organizations. Entrepreneurs and managers won’t be able to operate without considering common values, shared vision, a system of thought, the importance of the individual and of the groups for learning and the development of knowledge, generosity and trust, social consensus; and they will have to share and realize all these values and ideas with the people who work with them.

It’s the tension towards a new humanism, that will make it possible to engage individuals, to improve their ability to learn, to encourage the development of free information flow aimed at becoming better people and reaching better business goals; it’s that shared identity which allows to promote talents, all talents.

Professionalism, but also motivation, adaptability, creativity, the ability of being innovative and collaborative, in one word: passion. For this reason, the main challenge for entrepreneurs, managers, public managers is to think and suggest new models for organization and management, based on new thoughts about relations and human behaviors: more efficient systems and organizations can be conceived and suggested enhancing and working with the best part of people instead of trying to optimize the worst one.

In line with its vision, this is LUM School of Management’s mission:

  • being seen as a local and national School of thought, capable of influencing decision makers because of the worth of its ideas;

  • suggesting innovative issues, anticipating change and the needs of different fields;

  • participating in the elaboration of innovative models for communities and territories, and of managerial tools for the three kinds of company (profit, non-profit, public);

  • developing content and significant and excellent products for training;

  • supporting companies and managers in focussing on how to implement change;

  • developing and building relationships and partnerships with local and national main players;

  • merge with the activity of the University; giving good exposure to LUM system.

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