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The transformation of companies and the evolution of markets require marketing professionals to have renewed knowledge in accordance with the new needs of the consumer. The Master in Marketing Management and Commercial Management offers you an integrative vision of transactional marketing, relationship marketing, customer marketing, and commercial management in key account management, for professionals who want to occupy a senior decision-making and management position within the commercial and marketing strategy of any organization. At the end of the Master's degree, you will learn to direct and manage a sales and marketing department and to establish loyalty and Key Account Management policies through the efficient management of information and business intelligence to maximize profitability. You can also complete your training with the digital marketing module in the Master in Marketing and Digital Strategy.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The transformation of companies and the evolution of markets require marketing professionals to have renewed knowledge in accordance with the new needs of the consumer. The Master in Marketing Management and Commercial Management offers you an integrative vision of transactional marketing, relationship marketing, customer marketing, and commercial management in key account management, for professionals who want to occupy a senior decision-making and management position within the commercial and marketing strategy of any organization. At the end of the Master's degree, you will learn to direct and manage a sales and marketing department and to establish loyalty and Key Account Management policies through the efficient management of information and business intelligence to maximize profitability. You can also complete your training with the digital marketing module in the Master in Marketing and Digital Strategy.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Master in Marketing and Commercial Management
IEBS Digital School, Barcelona, Spain
10 monthsProgram duration
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master in Marketing Management and Commercial Management offers you an integrative vision of transactional marketing, relationship marketing, customer marketing, and commercial management in key account management, for professionals who want to occupy a senior decision-making and management position within the commercial and marketing strategy of any organization.
At the end of the Master's degree, you will learn to direct and manage a sales and marketing department and to establish loyalty and Key Account Management policies through the efficient management of information and business intelligence to maximize profitability. You can also complete your training with the digital marketing module in the Master in Marketing and Digital Strategy.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master in Marketing Management and Commercial Management offers you an integrative vision of transactional marketing, relationship marketing, customer marketing, and commercial management in key account management, for professionals who want to occupy a senior decision-making and management position within the commercial and marketing strategy of any organization.
At the end of the Master's degree, you will learn to direct and manage a sales and marketing department and to establish loyalty and Key Account Management policies through the efficient management of information and business intelligence to maximize profitability. You can also complete your training with the digital marketing module in the Master in Marketing and Digital Strategy.
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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