Edwards School of Business

I continue to be proud of the remarkable achievements of the Edwards School of Business. I’m fairly sure that people would be surprised at my strong interest in the Tour de France cycling competition. The question that draws my attention each year, and keeps me riveted is simply “How does a rider distinguish himself from the huge lump of cyclists called the ‘peloton’?” There is a peloton of business schools, an agglomeration of 62 Canadian schools. Why is the Edwards School a great choice? If I was a student, what would draw me to Edwards? If I was a parent, why would I feel relieved that my child chose Edwards over other places? For faculty and staff, what would make me proud to be part of this School? What do our alumni say is the strength of our School? The role of a Dean is to develop a sense of the place and articulate exactly how we are (in Tour lingo) “throwing down the hammer” against our rivals, and continue to “stretch the elastic” to keep ourselves at the front of the pack. Here are a few answers to these questions.