Bachelor of Science in Marketing Analytics and Technology Undergraduate Program By The University of Hong Kong - HKU Business School |Top Universities
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Bachelor of Science in Marketing Analytics and Technology

Location

HKU Main Campus, Hong Kong, Hong Kong SAR
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Shortlist
Program Duration

48 monthsProgram duration

Tuitionfee

85,500 USDTuition Fee/year

Application Deadline

22 Aug, 2024Application Deadline

Scholarship

YesScholarships

Program overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Marketing is critical to all businesses.  It dictates whether a company will be successful.  Technology, Big Data, and digitization are fundamentally changing how marketers operate.  The Bachelor of Science in Marketing Analytics and Technology [BSc(MAT)] programme equips students with quantitative skills, technology know-how, and business marketing acumen to pursue a career in the digital economy and modern businesses.  It targets both STEM students with an interest in business as well as business students interested in the technology space.  Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, and technology by excelling in courses from the Faculty of Engineering and Faculty of Science.  In addition, students will master digital business, marketing and leadership through courses at the HKU Business School.  This interdisciplinary approach will enable students to engage in a variety of jobs and functions such as the design and launch of new technology products, targeting consumers, digital marketing, forecast and predicting markets, and building a technology-focused strategy.  The programme aims to nurture future leaders in the field of technology and marketing who are able to use the latest technology, science, and data analytics to support business and marketing decisions in the digital world.

Program overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Marketing is critical to all businesses.  It dictates whether a company will be successful.  Technology, Big Data, and digitization are fundamentally changing how marketers operate.  The Bachelor of Science in Marketing Analytics and Technology [BSc(MAT)] programme equips students with quantitative skills, technology know-how, and business marketing acumen to pursue a career in the digital economy and modern businesses.  It targets both STEM students with an interest in business as well as business students interested in the technology space.  Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, and technology by excelling in courses from the Faculty of Engineering and Faculty of Science.  In addition, students will master digital business, marketing and leadership through courses at the HKU Business School.  This interdisciplinary approach will enable students to engage in a variety of jobs and functions such as the design and launch of new technology products, targeting consumers, digital marketing, forecast and predicting markets, and building a technology-focused strategy.  The programme aims to nurture future leaders in the field of technology and marketing who are able to use the latest technology, science, and data analytics to support business and marketing decisions in the digital world.

Admission requirements

93+
27+
6.5+
180+
36+
64+
90+
1470+
22 Aug 2024
4 Years
Sep

Tuition fee and scholarships

Domestic Students

21,050 USD
-

International Students

85,500 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

HKU Business School  offers nine undergraduate degree program s in business administration, economics, as well as asset management and private banking.

Entry requirements and how to apply


If you’re an international student who’s interested in applying to study at HKU Business School, you will need to visit the School’s website for specific information relating to the admissions process as admission requirements can vary.  


HKU Business School offers nine specialized postgraduate degree programs:

  • Master of Accounting
  • Master of Economics
  • Master of Finance
  • Master of Finance in Financial Technology
  • Master of Global Management
  • Master of Science in Business Analytics
  • Master of Science in Marketing
  • Master of Climate Governance & Risk Management
  • Master of Family Wealth Management


Find out more about the HKU Business School's Masters programmes here.


Tuition fees
Tuition fees range between HK$288,000 and HK$396,000 (~US$36,900 and ~US$50,770).


Entry requirements and how to apply

If you’re an international student who’s interested in studying at HKU Business School's Masters Programmes, you will need to:

  • Hold a recognised degree or equivalent;
  • Obtain statements from two referees outlining your suitability for the program
  • Obtain a TOEFL/IELTS score if you are not from an English-medium university


To apply to study at the HKU Business School, you should apply online. 

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