Master's Program in Marketing

Otakaari primary campus, Espoo, Finland

Official Website

Shortlist

# 21-50QS Subject Rankings

24 monthsProgram duration

15,000 EURTuition Fee/year

27 Dec, 2024Application Deadline

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative. Marketing graduates have:

A customer-centric view of business. Graduates gain a deep understanding of customer behaviour and consumer culture at large.
A strategic approach & analytical skill set. Graduates are strategic thinkers with the ability to connect customer and market insights with strategic decision-making. They learn to apply a variety of methods and data sources to analyse the potential success of marketing activities.
Creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and are able to present ideas to address them.
Ability to leverage technology. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes.
A strong research skill set. Graduates use methodological tools and apply academic research literature in the area of marketing.

Upon graduating from the Marketing programme, graduates are able to manage, develop and lead the strategic marketing efforts of global organisations.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

A customer-centric view of business. Graduates gain a deep understanding of customer behaviour and consumer culture at large.
A strategic approach & analytical skill set. Graduates are strategic thinkers with the ability to connect customer and market insights with strategic decision-making. They learn to apply a variety of methods and data sources to analyse the potential success of marketing activities.
Creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and are able to present ideas to address them.
Ability to leverage technology. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes.
A strong research skill set. Graduates use methodological tools and apply academic research literature in the area of marketing.

Upon graduating from the Marketing programme, graduates are able to manage, develop and lead the strategic marketing efforts of global organisations.

Admission requirements

Important Dates

Application Deadline

27 Dec 2024

Program Duration

2 Years

Starting Month(s)

Sep

Domestic Students

Tuition Fee/year

Tuition Fee (Out of State)

International Students

Tuition Fee/year

15,000 EUR

Other Expenses

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

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At Aalto University, our purpose is to spark our students to become the game changers of tomorrow. We want to educate professionals with the capabilities to build a sustainable society and increase wellbeing. Sustainability, multidisciplinarity are integrated to studies at Aalto in every programme, and we constantly develop our learning environments.

After graduation, Aalto graduates work in different companies, non-profit organisations, associations and as entrepreneurs in Finland and abroad. The studies also give excellent foundations for those who want to continue their academic career in doctoral level.

Otakaari primary campus, Espoo, Finland

# 21-50QS Subject Rankings

24 monthsProgram duration

15,000 EURTuition Fee/year

27 Dec, 2024Application Deadline

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Admission requirements

Important Dates

Tuition fee and scholarships

Tuition Fee

Scholarships

Domestic Students

International Students

In this guide you will find:

QS WUR Ranking By Subject

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