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As marketing roles increasingly require advanced qualifications, holding a master’s degree can position you for a median salary 31% higher than roles requiring only a bachelor’s degree. The residential Master of Marketing at Purdue’s Daniels School of Business is a STEM-designated, 33-credit-hour program designed to build your expertise in areas such as marketing analytics, digital marketing, social media marketing, pricing strategies and product development. Through a blend of case studies, market simulations, and consulting projects, you’ll gain practical experience with options to collaborate on real-world corporate solutions in immersion courses and competitive consulting projects. The program also offers valuable resume-building opportunities, including corporate networking events, internships in marketing and communication, and certifications in AWS, Salesforce, and Tableau. Daniels School graduates report an 84% employment rate within six months of graduation and an average starting salary of $100,583.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
As marketing roles increasingly require advanced qualifications, holding a master’s degree can position you for a median salary 31% higher than roles requiring only a bachelor’s degree. The residential Master of Marketing at Purdue’s Daniels School of Business is a STEM-designated, 33-credit-hour program designed to build your expertise in areas such as marketing analytics, digital marketing, social media marketing, pricing strategies and product development. Through a blend of case studies, market simulations, and consulting projects, you’ll gain practical experience with options to collaborate on real-world corporate solutions in immersion courses and competitive consulting projects. The program also offers valuable resume-building opportunities, including corporate networking events, internships in marketing and communication, and certifications in AWS, Salesforce, and Tableau. Daniels School graduates report an 84% employment rate within six months of graduation and an average starting salary of $100,583.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
You’re here to take a big step. We’re here so you don’t have to go it alone.
Purdue’s Daniels School of Business is more than an exceptional institution. It is a collection of exceptional people, coming together each day to work in unison, support one another and build a community united by a common pursuit. Start your journey today by selecting one of these Daniels majors:
The Daniels School offers a n array of highly regarded and ranked programs , including six residential specialty master ’ s programs , a one-year MBA, the Master of Business and Technology (MBT) and five online master’s programs. Our programs emphasize data-driven, analytical solutions for business problems.
Choose from STEM-designated residential master’s programs in accounting, business analytics and information management ( MS BAIM) , finance, global supply chain management ( MS GSCM) , Business and Technology (MBT) , human resource management (MSHRM) or the one-year MBA. For more flexible options, choose from the fully online MBA or master’s degrees in b usiness analytics, economics, human resource management or global supply chain management.
Are you ready to take your career to new heights? The Daniels School of Business can take you there.
Master of Science in Marketing
Daniels School of Business, West Lafayette, United States
10 monthsProgram duration
41,520 USDTuition Fee/year
01 Jun, 2025Application Deadline
YesScholarships
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
Application
- > 2.6 GPA for STEM degrees, > 3.0 GPA for non-STEM degrees
- GMAT score or equivalent GRE score
- Official transcripts
- 2 Letters of recommendation
- 2 Relevant internships or at least 12 months of professional work experience*
- Resume
- Academic statement of purpose
- Personal history statement
- Interview, if selected
*Recommended, not requiredTuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
You’re here to take a big step. We’re here so you don’t have to go it alone.
Purdue’s Daniels School of Business is more than an exceptional institution. It is a collection of exceptional people, coming together each day to work in unison, support one another and build a community united by a common pursuit. Start your journey today by selecting one of these Daniels majors:
Business and Management (2)
Accounting, BS
Business Analytics and Information Management, BS
Economics, BS
Finance, BS
General Management, BS
Integrated Business and Engineering, BS
Marketing, BS
Quantitative Business Economics (QBE), BS
Social Sciences and Management (2)
Supply Chain and Operations Management, BS
EXPERIENCE THE BOILER BRAND OF BUSINESS
The Daniels School offers a n array of highly regarded and ranked programs , including six residential specialty master ’ s programs , a one-year MBA, the Master of Business and Technology (MBT) and five online master’s programs. Our programs emphasize data-driven, analytical solutions for business problems.
Choose from STEM-designated residential master’s programs in accounting, business analytics and information management ( MS BAIM) , finance, global supply chain management ( MS GSCM) , Business and Technology (MBT) , human resource management (MSHRM) or the one-year MBA. For more flexible options, choose from the fully online MBA or master’s degrees in b usiness analytics, economics, human resource management or global supply chain management.
Are you ready to take your career to new heights? The Daniels School of Business can take you there.
Business and Management (2)
Master of Business & Technology
Master of Science in Accounting
Master of Science in Business Analytics & Information Management
Master of Science in Finance
Master of Science in Global Supply Chain Management
Master of Science in Human Resource Management
Master of Science in Marketing
Online Master of Science in Business Analytics
Online Master of Science in Economics
Online Master of Science in Global Supply Chain Management
Social Sciences and Management (2)
Online Master of Science in Human Resource Management
Full-Time MBA (2)
One-Year MBA
Online/Distance MBA (2)
Online MBA