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We invite candidates from all cultural and ethnic backgrounds, with evidence of academic excellence, research ability and potential, and good communication, interpersonal and leadership abilities to apply for full-time PhD study under the Hong Kong PhD Fellowship Scheme (HKPFS). HKPFS is established by the Hong Kong Research Grants Council (RGC) with an aim to attract the best and brightest students from all over the world to pursue their PhD studies in Hong Kong. Applicants for admission to our PhD programmes via HKPFS will concurrently be considered for our regular postgraduate studentship programmes. Fields of study in this programme include: Consumer Behavior; Marketing Communication; Socially Responsible Marketing; Service Marketing; Global Marketing.
Program overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
We invite candidates from all cultural and ethnic backgrounds, with evidence of academic excellence, research ability and potential, and good communication, interpersonal and leadership abilities to apply for full-time PhD study under the Hong Kong PhD Fellowship Scheme (HKPFS). HKPFS is established by the Hong Kong Research Grants Council (RGC) with an aim to attract the best and brightest students from all over the world to pursue their PhD studies in Hong Kong. Applicants for admission to our PhD programmes via HKPFS will concurrently be considered for our regular postgraduate studentship programmes. Fields of study in this programme include: Consumer Behavior; Marketing Communication; Socially Responsible Marketing; Service Marketing; Global Marketing.
Applicants seeking admission to the PhD degree programme should possess: a master’s degree from a recognised university or comparable institution; or a bachelor’s degree with first-class honours from a recognised university or comparable institution; or any other qualification deemed by the Graduate School to be acceptable for this purpose.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Underpinned by curricula which are embedded with research and service learning, HKBU’s distinctive liberal arts education model emphasises the nourishment of the creative mind and building of character. The wide range of undergraduate and postgraduate programmes on offer are designed to develop students’ critical thinking which is increasingly deemed crucial for success in today’s fast-changing world.
At HKBU, students embark on an inspiring intellectual journey that prepares them not only for a specific career but enables them to be changemakers who contribute to bettering the world. The broad-based, student-centred curriculum covers essential knowledge in arts and sciences, humanities and social sciences, and eastern and western civilisations, and is delivered through research-informed teaching augmented by out-of-classroom learning opportunities. Complementing studies in specialised disciplines, our General Education programme and service learning projects contribute to the overall learning experience and ignite a passion to serve as well as prepare for career opportunities anywhere.
The University encourages participation in co- and extra-curricular activities, exchange, and foreign placement opportunities through an extensive range of strategic global collaborations in teaching, research and community engagement. Similarly, great efforts are continuously made to bring foremost scholars and renowned professionals from around the world to HKBU and determined steps are taken to further internationalise the campus at all levels. Pioneering programmes to enhance students’ global outlook include the International Writers’ Workshop, the Pulitzer Prize Winners Workshop and the Consul-General-in-Residence Programme.
HKBU offers postgraduate programmes of diverse disciplines fulfilling aspirations of individual students and advancing knowledge through research and scholarship. Our programmes emphasise a global perspective, the development of critical minds, and interactive and participatory learning. We provide students with a remarkable learning environment with different forms of collaborative arrangements both within and outside the University, substantial learning and teaching resources, and a team of dynamic staff committed to excellence. Knowledge is a continuing process of investigation. Partnering with our students, the University keeps moving forward and creating impact to address the local and global challenges.
Its Graduate School , established in 2002, plays a major role in offering postgraduate programmes to meet societal needs, and in facilitating research advancement for the benefit of the humankind. Ever since its establishment, the Graduate School has grown rapidly both in terms of the spectrum of programmes offered, the number of students enrolled, and the diversity of research projects it manages. Currently, the number of postgraduate students accounts for approximately 40% of the University's total enrolment and there are also over 700 ongoing research projects, generating research outputs that attract international collaboration and recognition.
PhD (Department of Marketing)
Kowloon Tong Campus, Hong Kong, Hong Kong SAR
48 monthsProgram duration
5,365 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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BA (Hons) Creative and Professional Writing
BA (Hons) English Language and Literature
BA (Hons) Humanities
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BA (Hons) in English Language and Literature / BEd (Hons) in English Language Teaching
BA (Hons) in History
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BA (Hons) in History / BEd (Hons) in Personal, Social and Humanities Education Teaching
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BA (Hons) in Religion, Philosophy and Ethics
BFA (Hons) in Acting for Global Screen
BMus (Hons) in Creative Industries
BSocSc (Hons) in Geography
BSocSc (Hons) in Geography and BEd (Hons) in Liberal Studies Teaching
BSocSc (Hons) in Geography and BEd (Hons) in Personal, Social and Humanities Education Teaching
Bachelor of Arts (Hons) in Visual Arts
Bachelor of Arts and Science (Hons) in Arts and Technology
Bachelor of Arts, Science and Technology (Hons)
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BA (Hons) in Business Administration (Global Entertainment)
BBA (Hons) - Accounting Concentration
BBA (Hons) Economics and Data Analytics
BBA (Hons) Entrepreneurship and Business Innovation
BBA (Hons) Finance
BBA (Hons) Human Resources Management
BBA (Hons) Information Systems and Business Intelligence
BBA (Hons) Marketing
BBA (Hons) Strategic Retail Management & Innovation
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BSc (Hons) in Business Computing and Data Analytics
BSc (Hons) in Computer Science
Life Sciences and Medicine (6)
BPharm (Hons) in Chinese Medicine
BSc (Hons) in Applied Biology
BSc (Hons) in Applied Biology and BSc (Hons) in Ecology and Conservation [Double Degree]
BSc (Hons) in Biomedical Science
BSc (Hons) in Bioresource and Agricultural Science
Bachelor of Chinese Medicine
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BSc (Hons) in Analytical and Testing Sciences
BSc (Hons) in Chemistry
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MPhil (Academy of Visual Arts)
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MPhil (Department of History)
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MSc in Corporate Governance and Compliance
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MPhil (Department of Biology)
MPhil (Department of Physics)
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MSc in Analytical Chemistry
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Master of Human Resources Management (MHRM)
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