BA (Hons) Fashion Communication: Journalism

BA Fashion Communication is for the fashion literate, ambitious and observant individual eager to study and communicate fashion.

BA Fashion Communication comprises three pathways: Image and Promotion, Histories and Theories, and Journalism. We encourage collaboration at every stage, and throughout the course you will work on projects with the other pathways and with students of the BA Fashion Design course. 

Fashion Communication: Journalism is multi-platform, incorporating writing and broadcast, and both editorial and commercial content creation. The emphasis is on investigation and communication, with the opportunity to explore the possibilities of written journalism but also diverse media, such as podcast, documentary film and other forms of digital dissemination. You will be taught by practicing journalists, undertake live projects with fashion brands and community partners. There will be the opportunity to gain invaluable work experience through internships and freelance opportunities. Some projects will be client-led or may include participation in competitions. We attract applicants with writing skills and keen interest in journalism, but with an ability to work with visual and audio media, with editorial and directorial skills.

Fashion Communication at Central Saint Martins has a global reputation for innovation and originality. Our students are encouraged to be adaptable, to think laterally and to challenge existing modes of representation, and critique. All aspects of the course relate to current professional and critical practice in the fashion industries. Some projects are client-led or may include participation in live competitions. Our alumni work at the forefront of an ever-evolving field, in an ever-diversifying range of roles. Students go on to become freelance journalists, fashion and features editors, content creators, producers and presenters.

In the Central Saint Martins Fashion Programme, we work to be at the heart of debate about the future of fashion. Learning is our core purpose and our research, and industry and external relationships enrich our approach. We are committed to reflecting and influencing the sustainable transformation of the industry. Social, racial and climate justice are our core values, and we believe in a fairer world for all. We are committed to reflecting and influencing the transformation of fashion into a more just industry, which doesn’t accept the practices of an extractive society. Our outlook is international, inclusive and diverse, reflecting the global nature of our community. We believe we must constantly challenge ourselves to shape ethical opportunities in fashion. We believe in the power of cooperation, collaboration and partnerships through both analogue and digital experiences.