MS in Marketing Postgraduate Program By J. Mack Robinson College of Business |Top Universities

MS in Marketing

Location

Buckhead Center, Atlanta, United States
Official Website Shortlist
Shortlist
Program Duration

12 monthsProgram duration

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. Robinson’s M.S. in Marketing will equip you with skills in all these areas.
No matter your background, the program will prepare you to succeed in the marketing industry. This program is for:
  • Career changers without any marketing experience who want to break into the field
  • Career accelerators with several years of marketing experience who want to move up within their current organization
  • Career starters who are fresh out of undergrad who want to jump-start their professional trajectory
A hallmark of the program is the experiential projects students complete in collaboration with area companies. Examples of past projects:
  • With Porsche’s experiential marketing team, helped customers experience what it’s like to be a Porsche owner (touch, feel, test drive) prior to making a purchase despite social distancing limitations in the pandemic environment
  • With Georgia-Pacific, developed a go-to-market strategy for a new product in the tech space
  • With Monday Night Brewing, branded and launched a series of new IPAs
  • With the city of Atlanta, increased awareness of ATL311, an app residents can use to request non-emergency services
  • With Trees Atlanta, built a digital marketing strategy that mobilized citizens to advocate for the planting and protection of the city’s trees

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. Robinson’s M.S. in Marketing will equip you with skills in all these areas.
No matter your background, the program will prepare you to succeed in the marketing industry. This program is for:
  • Career changers without any marketing experience who want to break into the field
  • Career accelerators with several years of marketing experience who want to move up within their current organization
  • Career starters who are fresh out of undergrad who want to jump-start their professional trajectory
A hallmark of the program is the experiential projects students complete in collaboration with area companies. Examples of past projects:
  • With Porsche’s experiential marketing team, helped customers experience what it’s like to be a Porsche owner (touch, feel, test drive) prior to making a purchase despite social distancing limitations in the pandemic environment
  • With Georgia-Pacific, developed a go-to-market strategy for a new product in the tech space
  • With Monday Night Brewing, branded and launched a series of new IPAs
  • With the city of Atlanta, increased awareness of ATL311, an app residents can use to request non-emergency services
  • With Trees Atlanta, built a digital marketing strategy that mobilized citizens to advocate for the planting and protection of the city’s trees

Admission requirements

6.5+
90+
12 Months
Aug

Tuition fee and scholarships

Domestic Students

-
43,500 USD

International Students

-
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

The largest business school in the South and part of a major research institution, Georgia State University's J. Mack Robinson College of Business has 200 faculty, 8,000 students and 75,000 alumni. With programs on five continents and students from 88 countries, the college is world-class and worldwide. Its part-time MBA is ranked among the best by Bloomberg Businessweek and U.S. News & World Report, and its Executive MBA is on the Financial Times list of the world's premier programs. Located in Atlanta, the Robinson College and Georgia State have produced more of Georgia's top executives with graduate degrees than any other school in the Southeast. In addition to the Global Partners MBA, the Robinson College offers the Executive, Flexible and Professional MBA as well as specialized master’s programs which include ten (10) One Year Master of Science Programs. Its Executive MBA, a 17-month program for professionals with at least seven years’ experience which includes an international residency, is in the Financial Times top 100 EMBA rankings. The at-your-own-pace Flexible MBA—for those with at least one year of work experience—and the 24-month cohort-format Professional MBA—for those with a minimum of four years’ experience.

Robinson College of Business offers specialized master’s programs, including degrees in analytics, finance, managerial science, mathematical risk management, marketing and international business. The college was included in the 2018 edition of the QS Business Master’s Ranking.  

The college aims to graduate students who can tackle real-world issues, and its master’s in analytics is unique in that half of students’ learning will be outside the classroom, as students take part in “Insight Sprints”, in which they work in teams to find solutions to business problems. Students enrolled in our finance degree benefit from official mentors from the Financial Leadership Network and CFO Council who are leaders in international, national and local businesses. Our application process is simple and consists of 5 key components, along with a $50 application fee. 

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