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With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.
Program overview
Main Subject
Marketing
Degree
BBus
Study Level
Undergraduate
Study Mode
On Campus
With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Bachelor of Business (Marketing) (Hons)
HELP Damansara, Kuala Lumpur, Malaysia
14,890 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBus
Study Level
Undergraduate
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
BBus
Study Level
Undergraduate
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
Applicants must have one of the following Entry requirements:
HELP Foundation in Arts / Foundation in Science
Minimum CGPA score of 2.5 out of 4.0**
HELP Diploma in BusinessMinimum CGPA score of 2.5 out of 4.0**
STPM2 C+**
A-Level2 passes
Senior Middle 3 (UEC)5 B’s***
CPU5 passes with a minimum average of 50%
Australian Matriculation ProgrammesUniversity Aggregate of 50% or ATAR score of at least 50 for various programmes
Equivalent qualificationTuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
Discover the full list of undergraduate programmes here:
You can find the undergraduate entry requirements via the HELP website admissions section.
Business and Management (4)
Bachelor of Business (Accounting) (Hons)
Bachelor of Business (Entrepreneurship) (Hons)
Bachelor of Business (Finance) (Hons)
Bachelor of Business (International Business) (Hons)
Bachelor of Business (Marketing) (Hons)
Bachelor of Business Analytics (Honours)
Bachelor of Business Psychology (Hons)
Bachelor of Management (Hons)
University of Derby, BA (Hons) Accounting & Finance
University of Derby, BA (Hons) Business Management (CMI Accredited)
University of Derby, BA (Hons) Business Management (International Business) (CMI accredited)
University of London Programmes, BSc (Hons) Accounting & Finance
University of London Programmes, BSc (Hons) Banking & Finance
Engineering and Technology (4)
Bachelor of Information Technology (Honours) (2U 1I) (Work-based learning)
Bachelor of Information Technology (Hons)
Bachelor of Information Technology (Hons) Data Analytics
Life Sciences and Medicine (4)
Bachelor of Psychology (Hons)
HELP-Flinders University Bachelor of Psychological Science (Hons) (Joint Degree)
Social Sciences and Management (4)
Bachelor of Business (Hospitality Management) (Hons)
Bachelor of Business (Human Resource Management) (Hons)
Bachelor of Communication (Marketing Communication) (Hons)
Bachelor of Communication (Media Studies) (Hons)
Bachelor of Communication (Public Relations) (Hons)
Bachelor of Early Childhood Education (Hons)
Bachelor of Economics (Hons)
Bachelor of Education (TESL)
Bachelor of Laws (Hons)
Bachelor of Tourism Management (Hons)
UK Degree Transfer Programme (Law)
University of London Programmes, BSc (Hons) Economics
University of London Programmes, BSc (Hons) Economics & Management
Prospective postgraduate students can see the full list of subjects at ELMGS here:
Arts and Humanities (5)
Master of Philosophy
Business and Management (5)
Doctor of Business Administration accredited by CMI (UK)
Master of Accounting and Finance (MAF)
Master of Applied Business Analytics
Master of Corporate Governance
Master of Entrepreneurship
Master of Project Management accredited by CMI (UK) and PMI GAC
Engineering and Technology (5)
Master of Data Science
Life Sciences and Medicine (5)
Master of Clinical Psychology
Master of Philosophy (MPhil) in Psychology
Masters in Counselling
Social Sciences and Management (5)
Master of Education in Teaching And Learning
Master of Education in Teaching English As A Second Language
Master of Human Resource Development
Master of Science in Economic Crime Management
Full-Time MBA (2)
Master of Business Administration accredited by CMI (UK)
Online/Distance MBA (2)
Master of Business Administration (Online) accredited by CMI (UK)
Business and Management (3)
Doctor of Philosophy in Business, Management and Entrepreneurship (PhD in BEM)
Life Sciences and Medicine (3)
Doctor of Philosophy (PhD) in Psychology
Social Sciences and Management (3)
Doctor of Philosophy (PhD) in Education (Mixed-Mode)