Master in Digital Marketing and Communication (MDMC)

The International Institute in Geneva (IIG) offers a dynamic undergraduate experience that prepares you for success in the globalised business world. Here are five highlights of their bachelor’s courses:

● Dual degrees in three years: Earn two bachelor's degrees in just three years – one from the IIG and another from the University of Plymouth (UK). This unique opportunity expands your academic horizons and enhances your resume.

● Skill development for the modern workplace: The curriculum goes beyond theory, focusing on practical application. You'll hone essential skills like critical thinking, problem-solving, communication, and research through interactive group work, presentations, and real-world projects involving international organisations.

● Personalised learning environment: Benefit from a close-knit learning community with a student-to-faculty ratio of approximately 3:1. This allows for individualised attention and fosters a supportive learning experience.

● Flexible scheduling and start dates: Complete your bachelor's degree in six semesters (three years) with courses offered mornings and afternoons. Courses have September and February start dates to accommodate your academic journey.

All the undergraduate students have an opportunity to graduate with Two degrees simultanuosly:  from IIG (Switzerland) and from the University of Plymouth (UK).

With an approximate 3 to 1 student-to-faculty ratio, the International Institute in Geneva is able to ensure close interaction with faculty. The Institute offers 5 different bachelor programs :

Business Administration, BSc (Hons) Business Management (Plymouth University - UK)

International Relations and Diplomacy 

Communication and Digital Media 

International Management

Computer Science

The program is open to students who have successfully completed secondary school education. 

Courses are held mornings and afternoons, over a period of six semesters (3 years). 

Starting dates are: September and February.

The International Institute in Geneva offers a variety of postgraduate qualifications, including master's degrees, an MBA, and a Doctorate in Business Administration (DBA) through the Continuing Education stream. 

Master’s degrees: Key facts

• Programme structure: The IIG's master's programmes combine theoretical knowledge with practical skills development through exercises and projects
• Programme duration: Full-time programmes take one year, while part-time options take two years
• Intake periods: Courses begin in September and February each year
• Dual degrees: Earn two master's degrees in conjunction with Boston University
• Evening Classes: Student can have an internship or job at the same time

Master of Business Analytics and AI (MSc-BA)

• Focus: The program includes Artificial Intelligence/Machine learning methods for advanced analytics by using software technologies like SQL, Tableau, Python, and PowerBI, NumPy, Pandas, and KNIME.
• Curriculum: Trains young professionals to be future leading data scientists, analysts and top managers with courses in database fundamentals, data preparation, exploration, visualisation techniques and communication/storytelling skills
• Dual degree option: Earn a second degree from Boston University in an accelerated time frame

Master in Digital Marketing and Communication (MDMC)

• Focus: Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally the implementation of different sales and marketing tools are studied in the program.
• Curriculum: The program is designed for mastering all operational and behavioural fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools.
• Dual degree option: Earn a second degree from Boston University in an accelerated time frame

Master of International Management (MIM)

• Focus: Trains students to be skilled in international business practices with a strong cross-cultural focus
• Curriculum: Provides a global perspective on issues such as international marketing, cross cultural negotiation and human resources and aims to link theory to practice.
• Dual degree option: Earn a second degree from Boston University in an accelerated time frame

Master of International Trade & Finance (MITF)

• Focus: Trains young professionals for decision making positions with courses in foreign policy and geoeconomics, international commercial law and corporate social responsibility, executive communication and cross-cultural negotiations.
• Curriculum: Provides understanding of Global Economics and Corporate Finance techniques and keeps students up to date with the latest developments in FinTech and the Digital Transformation world.
• Dual degree option: Earn a second degree from Boston University in an accelerated time frame

Master of International Relations and Diplomacy (MIR-D)

• Focus: Trains young professionals for decision making positions with courses in international trade organizations and statistics, executive communication and negotiations, multimedia and internet
• Curriculum: Provides core international relations courses, with a focus on the United Nations system and the European Union, foreign policy and geoeconomics, global economy and economic diplomacy