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The master’s program in Marketingprovides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey. The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services.
It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2023.
5 reasons to study Marketing at WU:
You will acquire essential analytical and creative marketing skills
You will be part of an international student community
QS Masters in Marketing Ranking 2020: 9th place
You will get in contact with many major companies and corporate partners
You will have excellent career opportunities
Application and
admission
Every year, the rolling
admissions for our English-taught master’s programs open on September, 1st for
the start of the following year. We have three priority deadlines, and we
advise international students to apply as early as possible so that they
can arrange their Visa and language tests.
Priority deadline I:
October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the
end of March)
Priority deadline III: March, 8th (Results are expected to be available by
mid-June)
The master’s program in Marketingprovides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey. The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services.
It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2023.
5 reasons to study Marketing at WU:
You will acquire essential analytical and creative marketing skills
You will be part of an international student community
QS Masters in Marketing Ranking 2020: 9th place
You will get in contact with many major companies and corporate partners
You will have excellent career opportunities
Application and
admission
Every year, the rolling
admissions for our English-taught master’s programs open on September, 1st for
the start of the following year. We have three priority deadlines, and we
advise international students to apply as early as possible so that they
can arrange their Visa and language tests.
Priority deadline I:
October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the
end of March)
Priority deadline III: March, 8th (Results are expected to be available by
mid-June)
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
WELCOME TO WU! When you decide to study at WU, you´re choosing not only the largest, but also one of the most reputable and well-known universities of economics and business in Europe. WU´s triple accreditation, a seal of quality granted to 102 universities worldwide, is one of the most important WU quality indicators, in addition to numerous excellent international rankings, such as the FT ranking, placing WU and its degree programs among the very best universities in its field. WU has approx. 21,500 students benefiting from WU´s outstanding faculty and its wide selection of degree programs at the bachelor, master and PhD/doctoral levels. Internationally-oriented programs, some of them taught entirely in English, are attracting an increasing number of international students to WU. Currently, one out of every four WU students is from outside Austria. Numerous services are available to help international students get their bearings here in Vienna.
The WU faculty is made up of 11 academic Departments and 14 Research Institutes. Strategic emphasis is placed on research in finance, business law, and Central and Eastern Europe, the latter especially through the Competence Center for CEE. WU is well-known for its unique entrepreneurial and collaborative culture, and its truly international spirit. WU professors play key roles as innovators and peers in a variety of scientific communities. Internationalization has always been one of WU´s strongest assets.
As a member of numerous international networks such as CEMS and PIM, WU has access to high-profile international partners for collaboration on different levels and topics. WU also hosts the Vienna Graduate School of Finance and its excellent, internationally-oriented PhD program. Studying at WU also means studying at the heart of Europe in one of the world´s safest and most beautiful cities. Vienna, a city perfectly balanced between tradition and the cutting edge, is sure to provide you with numerous opportunities to continue your education both in and outside the classroom.
Bachelor's Programsat WU Vienna
In addition to its 16 master's programs and numerous executive education programs for professionals, WU offers a total of 3 bachelor’s programs, one of which is taught entirely in English:
Currently you have the possibility to register for a bachelor program of your choice with study start in fall 2023. The application deadline is on September 5th, 2023. You can find all information here: wu.at/bachelors
The Vienna University of Economics and Business (WU) is not only located in the city with the highest quality of living worldwide, it is also the largest university of its kind in Europe. Over 21,500 students from 110 countries are currently studying at WU and preparing themselves for a successful career in business or academics. A total of 16 master’s programs are available at WU.
Internationally Accredited and in High Demand WU is Austria’s largest business university, and also currently the only AACSB-, EQUIS- and AMBA-accredited university in the country. These prestigious accreditations are awarded to schools with outstanding research output, excellent connections to the business community, and an international outlook. WU’s 240 partner universities around the world, including schools like the Copenhagen Business School, University of St. Gallen, Nanyang University in Singapore, and the University of Michigan are proof of its high level of internationalism at the master's programs. A variety of double-degree program options are available, and thousands of incoming and outgoing exchange students keep WU’s international spirit going strong.
Austria’s Most Modern Campus In the fall of 2013, WU moved from its previous location in Vienna’s 9th district to a brand new campus near the Vienna exhibition hall and Prater Park. The new site is roughly 100,000 m 2 in size and offers a comprehensive, convenient infrastructure. Campus WU’s seven impressive building complexes were designed by renowned architects from around the world and house classrooms and auditoriums equipped with state-of-the-art teaching and learning technology, numerous project rooms for group work, independent study areas, and comfortable lounges for students, faculty, and staff. The campus has also received several awards for sustainable construction.
CEMS School of the year 2020 WU has been awarded CEMS School of the year for the second time since 2015 in recognition of its commitment to the network and the outstanding quality of the WU Master’s in International Management/CEMS (MIM) program. Please note that the last application deadline for your study start in 2022/23 for CEMS will be on September 19, 2022.
Master’s Programs at WU Vienna
In addition to its three bachelor’s programs and numerous executive education programs for professionals, WU offers a total of 16 master’s programs, eight of which are taught entirely in English. All programs start in the fall, with the exception of Business Law, which can also be started in the spring semester.
Application deadlines for English-Language programs
The application period will start this year on July 11, 2022. Three so-called "priority deadlines" are set for the application and selection proceedings. The first deadline is on October 8, 2022, the second deadline (last deadline to apply for CEMS) on January 8, 2023. The 3rd and last application deadline for all other English-Language Master's Programs is on March 8, 2023.
Currently, the application period for German-Language programs is running until October 31, 2023. You can find more about the programs here: wu.at/master (German page)
Marketing, MSc WU
WU Campus, Vienna, Austria
24 monthsProgram duration
08 Mar, 2025Application Deadline
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey. The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services.
It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2023.
5 reasons to study Marketing at WU:
Application and admission
Every year, the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.
Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June)
Tuition Fees
As a general rule, these tuition fees are compulsory for all students at all Austrian universities. However, tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://www.wu.ac.at/en/students/administrative-information/tuition-fees-students-union-oeh-dues/
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey. The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services.
It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2023.
5 reasons to study Marketing at WU:
Application and admission
Every year, the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.
Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June)
Tuition Fees
As a general rule, these tuition fees are compulsory for all students at all Austrian universities. However, tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://www.wu.ac.at/en/students/administrative-information/tuition-fees-students-union-oeh-dues/
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
WELCOME TO WU! When you decide to study at WU, you´re choosing not only the largest, but also one of the most reputable and well-known universities of economics and business in Europe. WU´s triple accreditation, a seal of quality granted to 102 universities worldwide, is one of the most important WU quality indicators, in addition to numerous excellent international rankings, such as the FT ranking, placing WU and its degree programs among the very best universities in its field. WU has approx. 21,500 students benefiting from WU´s outstanding faculty and its wide selection of degree programs at the bachelor, master and PhD/doctoral levels. Internationally-oriented programs, some of them taught entirely in English, are attracting an increasing number of international students to WU. Currently, one out of every four WU students is from outside Austria. Numerous services are available to help international students get their bearings here in Vienna.
The WU faculty is made up of 11 academic Departments and 14 Research Institutes. Strategic emphasis is placed on research in finance, business law, and Central and Eastern Europe, the latter especially through the Competence Center for CEE. WU is well-known for its unique entrepreneurial and collaborative culture, and its truly international spirit. WU professors play key roles as innovators and peers in a variety of scientific communities. Internationalization has always been one of WU´s strongest assets.
As a member of numerous international networks such as CEMS and PIM, WU has access to high-profile international partners for collaboration on different levels and topics. WU also hosts the Vienna Graduate School of Finance and its excellent, internationally-oriented PhD program. Studying at WU also means studying at the heart of Europe in one of the world´s safest and most beautiful cities. Vienna, a city perfectly balanced between tradition and the cutting edge, is sure to provide you with numerous opportunities to continue your education both in and outside the classroom.
Bachelor's Programs at WU Vienna
In addition to its 16 master's programs and numerous executive education programs for professionals, WU offers a total of 3 bachelor’s programs, one of which is taught entirely in English:
Currently you have the possibility to register for a bachelor program of your choice with study start in fall 2023. The application deadline is on September 5th, 2023. You can find all information here: wu.at/bachelors
Business and Management (1)
Business Law, LL.B. (WU)
Business and Economics, BSc (WU)
Business, Economics and Social Sciences, BSc (WU)
16 Master’s Programs for your Future Career
The Vienna University of Economics and Business (WU) is not only located in the city with the highest quality of living worldwide, it is also the largest university of its kind in Europe. Over 21,500 students from 110 countries are currently studying at WU and preparing themselves for a successful career in business or academics. A total of 16 master’s programs are available at WU.
Internationally Accredited and in High Demand WU is Austria’s largest business university, and also currently the only AACSB-, EQUIS- and AMBA-accredited university in the country. These prestigious accreditations are awarded to schools with outstanding research output, excellent connections to the business community, and an international outlook. WU’s 240 partner universities around the world, including schools like the Copenhagen Business School, University of St. Gallen, Nanyang University in Singapore, and the University of Michigan are proof of its high level of internationalism at the master's programs. A variety of double-degree program options are available, and thousands of incoming and outgoing exchange students keep WU’s international spirit going strong.
Austria’s Most Modern Campus In the fall of 2013, WU moved from its previous location in Vienna’s 9th district to a brand new campus near the Vienna exhibition hall and Prater Park. The new site is roughly 100,000 m 2 in size and offers a comprehensive, convenient infrastructure. Campus WU’s seven impressive building complexes were designed by renowned architects from around the world and house classrooms and auditoriums equipped with state-of-the-art teaching and learning technology, numerous project rooms for group work, independent study areas, and comfortable lounges for students, faculty, and staff. The campus has also received several awards for sustainable construction.
CEMS School of the year 2020 WU has been awarded CEMS School of the year for the second time since 2015 in recognition of its commitment to the network and the outstanding quality of the WU Master’s in International Management/CEMS (MIM) program. Please note that the last application deadline for your study start in 2022/23 for CEMS will be on September 19, 2022.
Master’s Programs at WU Vienna
In addition to its three bachelor’s programs and numerous executive education programs for professionals, WU offers a total of 16 master’s programs, eight of which are taught entirely in English. All programs start in the fall, with the exception of Business Law, which can also be started in the spring semester.
Application deadlines for English-Language programs
The application period will start this year on July 11, 2022. Three so-called "priority deadlines" are set for the application and selection proceedings. The first deadline is on October 8, 2022, the second deadline (last deadline to apply for CEMS) on January 8, 2023. The 3rd and last application deadline for all other English-Language Master's Programs is on March 8, 2023.
Currently, the application period for German-Language programs is running until October 31, 2023. You can find more about the programs here: wu.at/master (German page)
English-Taught Master’s Programs
German-Taught Master’s Programs
Business and Management (3)
Business Communication, MSc WU
Business Education, MSc WU
Digital Economy, MSc WU
Export and Internationalization Management, MSc WU
Finance and Accounting, MSc WU
International Management CEMS, MSc WU & CEMS MiM
Management, MSc WU
Marketing, MSc WU
Quantitative Finance, MSc WU
Strategy, Innovation, and Management Control, MSc WU
Taxation and Accounting, MSc WU
Natural Sciences (3)
Socio‐Ecological Economics and Policy, MSc WU
Social Sciences and Management (3)
Business Law, LL.M. WU
Economics, MSc WU
Socio‐Economics, MSc WU
Supply Chain Management, MSc WU
Marketing, MSc WU
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