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Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise. Improve marketing decision-making... Read more
Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise. Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.
Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
Outstanding track record of students and staff. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by leading experts in the field. Teachers have won multiple innovation- and best teaching awards.
Personalize your program with various electives to choose from. Take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
Two tracks allow you to specialize:
The Data Science track equips you with data science methods and skills to handle structured and unstructured data and uncover patterns in data, to transform raw data into valuable insights for optimizing marketing strategies and customer engagement.
The Applied Marketing Analytics track focuses on applying methods tot test, validate, and enhance strategies based on empirical insights derived form marketing data, teaching you how to use data to inform decisions.
Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise. Improve marketing decision-making... Read more
Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise. Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.
Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
Outstanding track record of students and staff. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by leading experts in the field. Teachers have won multiple innovation- and best teaching awards.
Personalize your program with various electives to choose from. Take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
Two tracks allow you to specialize:
The Data Science track equips you with data science methods and skills to handle structured and unstructured data and uncover patterns in data, to transform raw data into valuable insights for optimizing marketing strategies and customer engagement.
The Applied Marketing Analytics track focuses on applying methods tot test, validate, and enhance strategies based on empirical insights derived form marketing data, teaching you how to use data to inform decisions.
You must have a solid academic foundation in the following areas to qualify for the Master's in Marketing Analytics program: Mathematics and Statistics (18 ECTS); Organization (12 ECTS); Management (12 ECTS); Finance or Accounting (12 ECTS); Marketing and more specifically the courses Marketing, Marketing Research, and Consumer Behavior (12 ECTS); and Academic training (24 ECTS). Academic training means courses / experience in research skills and an academic way of working. E.g., if you have written a thesis or have done a research project this will count as academic training.
1 Year
Jan
Aug
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
14,900 EUR
International
14,900 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing Analytics
Tilburg University, Tilburg, Netherlands
# 51-100QS Subject Rankings
12 monthsProgram duration
14,900 EURTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Read more
Read lessProgram overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Read more
Read lessAdmission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
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Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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