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The BA (Hons) Marketing course will focus on current trends such as digital marketing, branding, and consultancy while gaining high levels of knowledge and skills related to the world of international business. The course offers students the opportunity to act as marketing consultants through a live projects module, encompassing a marketing clinic setting in association with The Chartered Institute of Marketing. In addition to this, experiential learning will be applied to as many modules as possible through company visits, guest speaker programmes and marketing events. There will also be an opportunity for a placement year available between stages 2 and 3. This course is accredited by The Chartered Institute of Marketing (CIM).
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
The BA (Hons) Marketing course will focus on current trends such as digital marketing, branding, and consultancy while gaining high levels of knowledge and skills related to the world of international business. The course offers students the opportunity to act as marketing consultants through a live projects module, encompassing a marketing clinic setting in association with The Chartered Institute of Marketing. In addition to this, experiential learning will be applied to as many modules as possible through company visits, guest speaker programmes and marketing events. There will also be an opportunity for a placement year available between stages 2 and 3. This course is accredited by The Chartered Institute of Marketing (CIM).
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
The University offers a comprehensive range of undergraduate programmes across 20 subject areas. The University’s areas of academic strength include:
Technology (including Advanced Manufacturing, Engineering and Computer Science); Health Sciences and Wellbeing (including Nursing, Pharmacy and Paramedic Practice); Education and Society; Business, Law and Tourism; and Arts and Creative Industries. Our new School of Medicine will open in Sunderland in September 2019.
Details of our courses can be found here:
https://www.sunderland.ac.uk/study/subject-areas/
Most of our undergraduate students studying at Sunderland and London are from the UK. However, our undergraduate student community is diverse with a large international student community on campus, and also students studying for undergraduate degrees with partner institutions around the world.
Our campus in Hong Kong offers a range of vocationally orientated degree programmes relevant to the local market.
Across all of our locations we equip graduates with the skills, knowledge and behaviors relevant to employers and the work place.
Our students are exposed to professional engagement throughout their learning. Professional mentors provide welcome advice and guidance and an employer’s perspective. Placements and work experience are integral elements of many of our undergraduate programmes, and masterclasses delivered by employers offer insight into the skills they seek when employing graduates. This all adds to the richness of our curriculum.
We received a Silver Teaching Excellence Framework (TEF) rating in 2017. The assessors identified our “institutional culture that facilitates excellent teaching”. We were also recognised for our students’ exposure to professional practice, which enhances their personal development and overall experience
Our teaching is informed by research and engagement with employers, ensuring our graduates are equipped with the skills required to succeed in their chosen career or path to further study. Several of our academics have been recognised as National Teaching Fellows in acknowledgement of their outstanding impact on student learning and teaching. We have established a Centre for the Enhancement of Learning and Teaching to support our academics in their continuous professional development.
We are engaged with new developments in the area of inter-disciplinary learning as we work to deliver programmes of relevance for our graduates of the future.
93.4% of our graduates are in work or further study within six months following graduation according to data collected for the Destinations of Leavers of Higher Education survey (2018).
Undergraduate student satisfaction is high with 84% overall satisfaction - (National Student Survey 2018).
Our postgraduate offer comprises a range of subject disciplines and levels of study. This includes Masters level, MA, MSc, MBA, MPhil and PhDs, Professional and Higher Doctorates.Student satisfaction for postgraduate taught students is assessed through an annual student survey - The Postgraduate Taught Experience Survey. In 2018 the results for Sunderland were positive with the University reporting higher levels of satisfaction in comparison to the sector average in the following categories: teaching; engagement; assessment and feedback; dissertation; organization and management; resources and services; skills development and information provision. We have a growing postgraduate degree community including a significant number of postgraduate research students and a highly acclaimed work based Professional Doctorate programme.Research inspires and drives our academic community; it delivers outstanding outcomes for the student experience and plays an influential supporting role in developing economies and societies regionally, nationally and globally. We have 10 research areas with world leading recognition. The full range of postgraduate programmes can be found at: https://www.sunderland.ac.uk/study/subject-areas/
BA (Hons) Marketing
City Campus, Sunderland, United Kingdom
36 monthsProgram duration
36,000 GBPTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
The University offers a comprehensive range of undergraduate programmes across 20 subject areas. The University’s areas of academic strength include:
Technology (including Advanced Manufacturing, Engineering and Computer Science); Health Sciences and Wellbeing (including Nursing, Pharmacy and Paramedic Practice); Education and Society; Business, Law and Tourism; and Arts and Creative Industries. Our new School of Medicine will open in Sunderland in September 2019.
Details of our courses can be found here:
https://www.sunderland.ac.uk/study/subject-areas/
Most of our undergraduate students studying at Sunderland and London are from the UK. However, our undergraduate student community is diverse with a large international student community on campus, and also students studying for undergraduate degrees with partner institutions around the world.
Our campus in Hong Kong offers a range of vocationally orientated degree programmes relevant to the local market.
Across all of our locations we equip graduates with the skills, knowledge and behaviors relevant to employers and the work place.
Our students are exposed to professional engagement throughout their learning. Professional mentors provide welcome advice and guidance and an employer’s perspective. Placements and work experience are integral elements of many of our undergraduate programmes, and masterclasses delivered by employers offer insight into the skills they seek when employing graduates. This all adds to the richness of our curriculum.
We received a Silver Teaching Excellence Framework (TEF) rating in 2017. The assessors identified our “institutional culture that facilitates excellent teaching”. We were also recognised for our students’ exposure to professional practice, which enhances their personal development and overall experience
Our teaching is informed by research and engagement with employers, ensuring our graduates are equipped with the skills required to succeed in their chosen career or path to further study. Several of our academics have been recognised as National Teaching Fellows in acknowledgement of their outstanding impact on student learning and teaching. We have established a Centre for the Enhancement of Learning and Teaching to support our academics in their continuous professional development.
We are engaged with new developments in the area of inter-disciplinary learning as we work to deliver programmes of relevance for our graduates of the future.
93.4% of our graduates are in work or further study within six months following graduation according to data collected for the Destinations of Leavers of Higher Education survey (2018).
Undergraduate student satisfaction is high with 84% overall satisfaction - (National Student Survey 2018).
Arts and Humanities (6)
BA (Hons) Animation and Games Art
BA (Hons) Animation and Games Art
BA (Hons) Animation and Games Art with Integrated Foundation Year
BA (Hons) Artist Designer Maker: Glass and Ceramics
BA (Hons) Artist Designer Maker: Glass and Ceramics
BA (Hons) Artist Designer Maker: Glass and Ceramics with Integrated Foundation Year
BA (Hons) English
BA (Hons) English
BA (Hons) English with Integrated Foundation Year
BA (Hons) Fashion Design and Promotion
BA (Hons) Fashion Design and Promotion
BA (Hons) Fashion Design and Promotion with Integrated Foundation Year
BA (Hons) Fine Art
BA (Hons) Fine Art
BA (Hons) Fine Art with Integrated Foundation Year
BA (Hons) Graphic Design
BA (Hons) Graphic Design
BA (Hons) Graphic Design with Integrated Foundation Year
BA (Hons) Illustration and Design
BA (Hons) Illustration and Design
BA (Hons) Illustration and Design with Integrated Foundation Year
BA (Hons) Music (Top-Up)
BA (Hons) Music (Top-Up)
BA (Hons) Performing Arts
BA (Hons) Performing Arts
BA (Hons) Performing Arts with Integrated Foundation Year
BA (Hons) Professional Dance
Business and Management (6)
BA (Hons) Accounting and Finance (with Professional Exemptions)
BA (Hons) Accounting and Finance (with Professional Exemptions)
BA (Hons) Accounting and Finance (with Professional Exemptions) via Study Centres
BA (Hons) Accounting and Financial Management (Top-Up)
BA (Hons) Accounting and Financial Management (Top-Up) via Study Centres
BA (Hons) Applied Investigation
BA (Hons) Banking and Finance (Top-Up)
BA (Hons) Banking and Finance (Top-Up) via Study Centres
BA (Hons) Business Management (Top-up)
BA (Hons) Business and Economics
BA (Hons) Business and Economics with Integrated Foundation Year
BA (Hons) Business and Financial Management
BA (Hons) Business and Financial Management via Study Centres
BA (Hons) Business and Financial Management with Integrated Foundation Year
BA (Hons) Business and Human Resource Management
BA (Hons) Business and Human Resource Management via Study Centres
BA (Hons) Business and Human Resource Management with Integrated Foundation Year
BA (Hons) Business and Management
BA (Hons) Business and Management Extended Programme via Study Centres
BA (Hons) Business and Management via Study Centres
BA (Hons) Business and Management with Integrated Foundation Year
BA (Hons) Business and Marketing (Top-Up)
BA (Hons) Business and Marketing (Top-Up) via Study Centres
BA (Hons) Business and Marketing Management
BA (Hons) Business and Marketing Management via Study Centres
BA (Hons) Business and Marketing Management with Integrated Foundation Year
BA (Hons) Marketing
BSc (Hons) Digital Marketing
BSc (Hons) Management
Engineering and Technology (6)
BEng (Hons) Automotive Engineering
BEng (Hons) Automotive Engineering with Integrated Foundation Year
BEng (Hons) Electronic and Electrical Engineering
BEng (Hons) Electronic and Electrical Engineering (Top-up)
BEng (Hons) Electronic and Electrical Engineering (Top-up)
BEng (Hons) Electronic and Electrical Engineering with Integrated Foundation Year
BEng (Hons) Manufacturing Engineering
BEng (Hons) Manufacturing Engineering (Top-Up)
BEng (Hons) Manufacturing Engineering (Top-Up)
BEng (Hons) Manufacturing Engineering with Integrated Foundation Year
BEng (Hons) Mechanical Engineering
BEng (Hons) Mechanical Engineering (Top-Up)
BEng (Hons) Mechanical Engineering (Top-Up)
BEng (Hons) Mechanical Engineering with Integrated Foundation Year
BSc (Hons) Applied Business Computing (Top-up)
BSc (Hons) Applied Business Computing (Top-up) via Study Centres
BSc (Hons) Business Intelligence Data Analytics (Top-Up)
BSc (Hons) Business Technology
BSc (Hons) Business Technology with Integrated Foundation Year
BSc (Hons) Computer Science
BSc (Hons) Computer Science with Integrated Foundation Year
BSc (Hons) Computer Systems Engineering (Top-up)
BSc (Hons) Cybersecurity and Digital Forensics
BSc (Hons) Cybersecurity and Digital Forensics with Integrated Foundation Year
BSc (Hons) Game Development
BSc (Hons) Game Development with Integrated Foundation Year
BSc (Hons) Games Software Development with Integrated Foundation Year
BSc (Hons) Mobile and Web Technologies (Top-Up)
BSc (Hons) Network Systems Engineering (Top-up)
BSc (Hons) Networks and Cybersecurity
BSc (Hons) Web and Mobile Development
BSc (Hons) Web and Mobile Development with Integrated Foundation Year
MEng Electronic and Electrical Engineering
MEng Manufacturing Engineering
MEng Mechanical Engineering
Life Sciences and Medicine (6)
BA (Hons) Childhood Studies
BA (Hons) Childhood Studies
BA (Hons) Childhood Studies (0-11 years) with Integrated Foundation Year
BA (Hons) Childhood and Society Studies (Top-Up)
BA (Hons) Childhood and Society Studies (Top-Up)
BA (Hons) Counselling (Top-Up)
BSc (Hons) Adult Nursing Practice
BSc (Hons) Biochemistry
BSc (Hons) Biochemistry with Integrated Foundation Year
BSc (Hons) Biomedical Science
BSc (Hons) Biomedical Science
BSc (Hons) Biomedical Science with Integrated Foundation Year
BSc (Hons) Biopharmaceutical Science
BSc (Hons) Biopharmaceutical Science with Integrated Foundation Year
BSc (Hons) Clinical Psychology
BSc (Hons) Clinical Psychology with Integrated Foundation Year
BSc (Hons) Cosmetic Science
BSc (Hons) Cosmetic Science with Integrated Foundation Year
BSc (Hons) Forensic Psychology
BSc (Hons) Forensic Psychology with Integrated Foundation Year
BSc (Hons) Learning Disability Nursing Practice
BSc (Hons) Mental Health Nursing Practice
BSc (Hons) Nursing (Top-up)
BSc (Hons) Nursing (Top-up)
BSc (Hons) Occupational Therapy
BSc (Hons) Paramedic Science and Out of Hospital Care
BSc (Hons) Physiological Sciences
BSc (Hons) Physiological Sciences with Integrated Foundation Year
BSc (Hons) Physiotherapy
BSc (Hons) Psychology
BSc (Hons) Psychology with Counselling
BSc (Hons) Psychology with Counselling with Integrated Foundation Year
BSc (Hons) Psychology with Integrated Foundation Year
MBChB Medicine
MPHarm Pharmacy
Natural Sciences (6)
BSc (Hons) Medicinal Chemistry
BSc (Hons) Medicinal Chemistry with Integrated Foundation Year
Social Sciences and Management (6)
BA (Hons) Community and Youth Work Studies
BA (Hons) Community and Youth Work Studies
BA (Hons) Community and Youth Work Studies with Integrated Foundation Year
BA (Hons) Education Studies
BA (Hons) Education Studies
BA (Hons) Education Studies
BA (Hons) Education Studies with Integrated Foundation Year
BA (Hons) Events Management
BA (Hons) Events Management with Integrated Foundation Year
BA (Hons) Fashion Journalism
BA (Hons) Fashion Journalism
BA (Hons) Fashion Journalism with Integrated Foundation Year
BA (Hons) Film Production
BA (Hons) Film Production
BA (Hons) Film Production with Integrated Foundation Year
BA (Hons) Film and Media
BA (Hons) Film and Media
BA (Hons) Film and Media with Integrated Foundation Year
BA (Hons) Hospitality Management Dual Award via Study Centres
BA (Hons) Journalism
BA (Hons) Journalism
BA (Hons) Journalism with Integrated Foundation Year
BA (Hons) Mass Communications (Top-Up)
BA (Hons) Mass Communications (Top-Up)
BA (Hons) Media Production
BA (Hons) Media Production
BA (Hons) Media Production with Integrated Foundation Year
BA (Hons) Media, Culture and Communication
BA (Hons) Media, Culture and Communication
BA (Hons) Media, Culture and Communication with Integrated Foundation Year
BA (Hons) Photography, Video and Digital Imaging
BA (Hons) Photography, Video and Digital Imaging
BA (Hons) Photography, Video and Digital Imaging with Integrated Foundation Year
BA (Hons) Physical Education and Youth Sport
BA (Hons) Physical Education and Youth Sport with Integrated Foundation Year
BA (Hons) Primary Education with QTS
BA (Hons) Screen Performance
BA (Hons) Screen Performance
BA (Hons) Screen Performance Integrated Foundation Year
BA (Hons) Social Media Management
BA (Hons) Social Media Management
BA (Hons) Social Media Management with Integrated Foundation Year
BA (Hons) Social Work
BA (Hons) Sports Journalism
BA (Hons) Sports Journalism
BA (Hons) Sports Journalism with Integrated Foundation Year
BSc (Hons) Biology Education with QTS
BSc (Hons) Chemistry Education with QTS
BSc (Hons) Computing with QTS
BSc (Hons) Criminology
BSc (Hons) Criminology with Integrated Foundation Year
BSc (Hons) Design Technology with QTS
BSc (Hons) Engineering Education with QTS
BSc (Hons) Health and Social Care
BSc (Hons) Health and Social Care
BSc (Hons) Health and Social Care with Integrated Foundation Year
BSc (Hons) International Tourism and Hospitality Management
BSc (Hons) International Tourism and Hospitality Management (Top-Up)
BSc (Hons) International Tourism and Hospitality Management with Integrated Foundation Year
BSc (Hons) Mathematics Education (11-16 years) with QTS
BSc (Hons) Nutrition, Exercise and Health
BSc (Hons) Nutrition, Exercise and Health with Integrated Foundation Year
BSc (Hons) Physical Education with QTS
BSc (Hons) Physics with Mathematics Education (11-16 years) with QTS
BSc (Hons) Professional Policing
BSc (Hons) Professional Policing (accelerated)
BSc (Hons) Sociology
BSc (Hons) Sociology with Integrated Foundation Year
BSc (Hons) Sport and Exercise Sciences
BSc (Hons) Sport and Exercise Sciences with Integrated Foundation Year
BSc (Hons) Sport and Rehabilitation Therapy
BSc (Hons) Sports Coaching
BSc (Hons) Sports Coaching with Integrated Foundation Year
BSc (Hons) Tourism Management
BSc (Hons) Tourism Management with Integrated Foundation Year
BSc (Hons) Tourism and Aviation Management
BSc (Hons) Tourism and Aviation Management
BSc (Hons) Tourism and Aviation Management with Integrated Foundation Year
LLB (Hons) Law
LLB (Hons) Law with Integrated Foundation Year
Our postgraduate offer comprises a range of subject disciplines and levels of study. This includes Masters level, MA, MSc, MBA, MPhil and PhDs, Professional and Higher Doctorates.Student satisfaction for postgraduate taught students is assessed through an annual student survey - The Postgraduate Taught Experience Survey. In 2018 the results for Sunderland were positive with the University reporting higher levels of satisfaction in comparison to the sector average in the following categories: teaching; engagement; assessment and feedback; dissertation; organization and management; resources and services; skills development and information provision. We have a growing postgraduate degree community including a significant number of postgraduate research students and a highly acclaimed work based Professional Doctorate programme.Research inspires and drives our academic community; it delivers outstanding outcomes for the student experience and plays an influential supporting role in developing economies and societies regionally, nationally and globally. We have 10 research areas with world leading recognition.
The full range of postgraduate programmes can be found at: https://www.sunderland.ac.uk/study/subject-areas/
Arts and Humanities (6)
MA Advanced Dance Performance
MA Design
MA English Studies
MA English Studies
MA Fine Art
MA Glass and Ceramics
MA Glass and Ceramics
Master of Philosophy
Master of Philosophy
Business and Management (6)
MA Investigative Management
MA Marketing
MSc Finance and Management
MSc International Business Management
MSc International Business Management
MSc Management
MSc Management with Finance
MSc Management with HR
MSc Management with Law
MSc Management with Marketing
Engineering and Technology (6)
MSc Advanced Maintenance Engineering
MSc Business Technology Management
MSc Computer Networks and Cybersecurity
MSc Computing
MSc Cybersecurity
MSc Data Science
MSc Electronic Engineering
MSc Engineering Management
MSc Manufacturing Engineering
MSc Mechanical Engineering
MSc Project Management
Life Sciences and Medicine (6)
MA Childhood and Youth Studies
MA Childhood and Youth Studies
MNurse (Adult)
MSc Clinical Pharmacy
MSc Drug Discovery and Development
MSc Nursing
MSc Nursing
MSc Pharmaceutical Sciences for the Overseas Pharmacist Assessment Programme
MSc Pharmaceutical and Biopharmaceutical Formulations
MSc Psychological Research Methods
MSc Psychology
MSc Psychology
MSc Psychology
MSc Public Health
Natural Sciences (6)
MSc Cosmetic Science
Social Sciences and Management (6)
LLM Commercial Law and International Trade
LLM Criminal Law and Procedure
LLM International Human Rights
LLM Law
LLM Legal Practice
MA Education (Full Time)
MA Education (Independent Distance Learning)
MA Education (Part-time)
MA International Education
MA Journalism
MA Journalism (Sports)
MA Media Production (Film and Television)
MA Public Relations
MA Radio, Audio and Podcasting
MA Radio, Audio and Podcasting
MA Social Work
MA Social Work
MA Teaching English to Speakers of Other Languages (TESOL)
MA Teaching English to Speakers of Other Languages (TESOL)
MA Teaching English to Speakers of Other Languages (TESOL) - Distance Learning
MSc Human Resource Management (CIPD Accredited)
MSc Inequality and Society
MSc Inequality and Society
MSc Sport and Exercise Sciences
MSc Tourism and Aviation
MSc Tourism and Events
MSc Tourism and Hospitality
Master of Education (Health Professions)
Master of Education (Higher Education)
Master of Medical Education
Others (1)
International MBA
MBA (Professional Practice)
MBA with Cyber Security
MBA with Healthcare Management
MBA with Project Management
MBA with Supply Chain Management
Master of Business Administration
Master of Business Administration (Finance)
Master of Business Administration (Human Resource Management)
Master of Business Administration (MBA) Top-Up
Master of Business Administration (Marketing)
Master of Business Administration (with PgCert)
Master of Business Administration via Study Centres
Arts and Humanities (2)
Doctor of Philosophy
Doctor of Philosophy
PhD by Existing Published or Creative Work
Business and Management (2)
Professional Doctorate (DProf)